Google to Begin Penalizing Websites That Are Not Mobile-Friendly

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Is your website optimized for mobile devices? If not, Google will begin penalizing your search rankings beginning April 21st, 2015.

Google have recently announced major changes to their search algorithms in an effort to reward websites that have been optimized for mobile devices with higher, more visible rankings and penalize those that are not mobile friendly. In their official statement, Google announced that this will have a “significant impact” on search results moving forward, meaning websites that are not mobile compatible or designed to be viewed on multiple devices will be placed lower in the search engine rankings. This could result in a large drop in search traffic and a potential significant loss in sales gained via the web. This announcement follows on the heels of a previous statement issued by Google in November 2014 regarding changes to help users identify mobile friendly websites in search engine results.

Mid America Web Solutions is here to help guide you through this important transition into the mobile website era. We are experts in the development of Responsive & Mobile Optimized websites and would be more than happy to meet with you to discuss how we can enhance your online presence to meet the demands of current web standards and consumer expectations.

If you are unsure as to whether or your website is mobile compatible, you can use this tool offered by Google to test it out.