On-Page SEO is important part of the overall SEO process. It involves the enhancement of specific technical elements of your website to help search engines understand the topic of your pages. This includes important factors such as writing unique page titles and heading tags, optimizing links and navigation structure, adding schema markup and setting up a blog to help with content creation strategies. We also optimize your existing website content through strategic keyword placement and internal link building.
On-Page SEO can be viewed as the foundation of any website. It helps visitors find information they are looking for, and it helps search engine crawlers determine what your website is all about.
We optimize your Local listings and Map Results in Google, Yahoo and Bing. Local business listings such as Google+ Business, Yahoo Local, and Bing Places are crucial in generating local leads for small to medium sized businesses. Think of Local SEO as the modern day, internet version of the yellow page directory or phonebook. These local listings are also highly visible in search results and map listings when set up correctly. They also help drive foot traffic to your business location.
We fully optimize your local listings in Google, Yahoo and Bing so that your business information is displayed prominently for local users searching online for your business or services within your city or town. Local listings also allow for customers to leave reviews of your business; which help improve your online reputation and local engagement. These listings also contain a valuable link to your website to encourage local users to visit and read more about who you are and what your business does.
One major benefit of an effective Local SEO strategy is an increase in both local brand presence and local traffic. Local traffic is customers who are willing to visit your business location. This allows you to make your sales pitch to them in person and build an important business relationship with them.
Organic SEO involves generating content and new pages for your website in an effort to make it visible in organic search engine results for users searching for your services in areas outside of your primary location. Organic SEO is useful for businesses who target customers in other nearby cities or towns. Each of your chosen keyphrases will have it’s own specific “location page” within your website. Over time, these new location pages will gradually build visibility and ranking authority within Google, Yahoo and Bing. This will lead to users finding your website when searching for your services in or near their location; within your targeted markets.
Organic SEO is the most time-consuming and labor intensive aspect of our SEO services and can require a significant amount of time to become fully effective. It takes time for a website along with it’s pages to gain trust and authority from search engines, which makes organic SEO a long-term process with no end.
Citation & Inbound Link Building
Citation and inbound link building are an important component of an effective SEO campaign. A citation is an online reference to your business’s name, address and phone number. Sometimes citation info can also include business hours, website links and specific categories that your business is listed in.
Typically citation information for your business can be found in online directories such as Yelp, Manta, SuperPages, or FourSquare. Search engines use citation information displayed in these online directories as a reference to build trust and legitimacy with your business. Often times the information displayed in these directories is inaccurate, outdated or duplicated, which can damage the online reputation of your business and negatively affect your search engine visibility. Consistent citations in online listings and web directories are a key factor in local search visibility.
Citation building and optimization involves doing an audit of any existing online directories that list your business information and correcting them if necessary in order to ensure consistency. Our automated Web Directory Management process ensures that your business information is accurate and consistent across every listing we create.
The most important factor of citations is that your information matches EXACTLY everywhere it’s listed online. That means your business name, address, and phone number need to be 100% the same – everywhere.
We also build quality inbound links to your website from each and every online listing that we create for your business. Inbound links from citations help send more user traffic to your website and increase it’s authority and visibility within search engines.