Search Engine Optimization
Search Engine Optimization (SEO) is the process of increasing the visibility of a website in major search engines such as Google, Yahoo and Bing. With effective SEO, your website will be seen within the first page of results generated by a user searching for services that you offer locally to their area. SEO is one of the most important components of marketing a website. Without it, a website will be practically invisible to potential consumers online.
Mid America Web utilizes the latest and most effective SEO strategies to increase awareness of a website online to local users. As a result of our services, you will see the following:
- Increase the chances of your business’s website being found by local consumers searching for your products or services in search engines.
- Increase brand & company awareness in your targeted service areas.
- A boost in website traffic.
Because Google has roughly 2/3 of the search engine market share, we primarily focus on making your website more visible to the Google search engine. Our valid SEO practices however will also lead to increased exposure in other major search engines such as Yahoo & Bing. Our SEO strategies also reflect Google’s latest recommended standards and do not in any way involve “blackhat” or unethical practices.
Search Engine Optimization can often be a long, drawn-out process that can take significant time to see results. Online competition is fierce, making SEO a constant moving target. It is also a process that needs to be continuously monitored and tweaked over the long-term as search engines are constantly changing and evolving their algorithms and standards.
It is also important to keep in mind we are not in any way affiliated with Search Engines nor do we have any control over where they ultimately decide to rank your website. The algorithms and techniques used by Google, Yahoo and Bing to determine website rankings are secrets that nobody is privy to. Although we cannot guarantee that your website will achieve #1 rankings, our proven SEO techniques will greatly increase the chances of your website being found within the page one, top ten rankings of search engine result pages.
All of our SEO work is done in-house and includes monthly analysis and detailed reports provided; ensuring that you will always know exactly how your SEO campaign is performing.
Our SEO services include the following:
- Optimization for up to 10 local keywords/phrases
- Keyword Research & Analysis
- SEO Content Copywriting & Optimization
- Optimization of Page Titles & Heading Tags
- Website Architecture & Code Optimization
- URL Optimization
- Image ALT Tag Optimization
- Robots.txt Optimization
- Quality Link Building
- Creation of HTML & XML Sitemaps
- Claim & Verify Google+, Bing Places and Yahoo Local Listings
- W3C Compliance Check
- Search Engine Ranking & Traffic Monitoring
- Monthly Performance Reports