Search Engine Optimization
Search Engine Optimization (SEO) is the process of making your website more visible to search engines such as Google, Yahoo and Bing, thus increasing the chances of your business being found online by consumers searching for your products or services. This will in turn drive more targeted traffic to your website.
Mid America Web offers Search Engine Optimization services for our customers looking to boost the rankings and visibility of their website in search engines. We use a variety of proven and effective techniques that will help increase the rankings of your website under specific, local keywords or key-phrases that are relevant to the types of services that your business provides.
Because Google has roughly 2/3 of the search market share, we primarily focus on making your website more visible to the Google search engine. Our valid SEO coding practices however ensure that other search engines, such as Yahoo & Bing, will “crawl” and “index” your website more frequently, therefore improving your visibility and rankings. Our valid SEO techniques reflect Google’s latest standards and do not in any way involve “blackhat” practices, such as “keyword stuffing” or text hidden within the pages of your website.
Search Engine Optimization can often be a long, time-consuming process that requires patience and may take several months to see results. It is also a process that needs to be continuously monitored and enhanced over the long-term. Once your website becomes more visible in Google and establishes strong rankings, it is vitally important to ensure that your rankings are maintained, or else your competition will potentially move ahead of you.
It is also important to keep in mind we are not in any way affiliated with Google nor do we have any control over where they ultimately decide to rank your website. Their algorithm and techniques used to determine website rankings are secrets that nobody is privy to except for Google themselves. Although we cannot guarantee that your website will achieve #1 rankings, our proven SEO techniques will greatly increase the chances of your website being found within the page one, top ten search results in Google.
All of our SEO work is done in-house and includes monthly analysis and reports provided to the client; ensuring that you will always know exactly how your website is performing in Google search results under your specific, chosen keywords.
Our SEO services include the following:
- Optimization for up to 10 local keywords/phrases
- SEO Content Copywriting & Optimization
- Keyword Rsearch & Analysis
- Optimization of Page Titles/Heading Tags
- URL Optimization
- Image ALT Tag Optimization
- Robots.txt Optimization
- Creation of HTML Sitemap
- Creation of XML Sitemap
- W3C Compliance Check
- Monthly Reports & Feedback provided to client