Search Engine Optimization

Search Engine Optimization (SEO) is the process of making enhancements to your website in order to increase it’s visibility in search engines such as Google, Yahoo and Bing. With professional and effective SEO, your website will be seen by users searching for products or services that you offer locally to their area.

When launching a new website, it is important to make online consumers aware of it’s existence. SEO is one of the most important components of marketing a website. Without it, a new website will be practically invisible to potential consumers online. Statistics indicate that approximately 89% of consumers use search engines when researching local businesses. If your website does not appear in search results, you’ll be losing out on valuable business to your competitors.

Mid America Web utilizes the latest and most effective Local and Organic SEO strategies to increase the visibility of a website to users in your location and nearby targeted markets. As a result of our services, you will see the following:

  • Increase the chances of your website being found by local consumers searching for your services in search engines.
  • Increase brand & company awareness in your targeted service areas.
  • Increase in organic search traffic.
  • Converting traffic from search engines at an increased percentage.
  • Business location visibility in Google, Yahoo and Bing Maps.
  • Business visibility in over 60 of the most prominent online directories with consistent citation information (Business name, address, phone number).
SEO

Why is SEO Important?

Get the facts and learn more about how SEO can help your company’s online presence

89% of consumers use search engines when researching local products or services.
82% of local searchers follow up with a phone call or a visit to your physical location.
Over 70% off all website traffic is generated through search engines Google, Yahoo and Bing.
54% of Americans have substituted the Internet and local search for phone books.
90% of customers say their buying decisions are influenced by online reviews, which impact local SEO.
Inbound leads from SEO are 61% cheaper than outbound leads and convert at a higher rate.
70% of all search engine users click on the organic search results rather than sponsored or paid ads.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
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It’s vital for your business to be found in Google, Bing and Yahoo organic search results and maps if you are a local business. It’s now the most common way that consumers find local businesses and has far surpassed old media such as print yellow pages and other phonebooks.

Search Engine Optimization is a long-term strategy that is used to gain more website traffic and online visibility for your brand in major search engines such as Google, Bing and Yahoo. Online competition is fierce, making SEO a constant moving target. It is also a not a one-time fix, but rather a process that needs to be continuously monitored and enhanced over the long-term as search engines are constantly changing and evolving their guidelines.

All of our SEO work is done in-house and includes monthly analysis and detailed reports provided; ensuring that you will always know exactly how your campaign is performing.

How Our SEO Service Works

On-Page SEO

On-Page SEO is important part of the overall SEO process. It involves the enhancement of specific technical elements of your website to help search engines understand the topic of your pages. This includes important factors such as writing unique page titles and heading tags, optimizing links and navigation structure, adding schema markup and setting up a blog to help with content creation strategies. We also optimize your existing website content through strategic keyword placement and internal link building.

On-Page SEO can be viewed as the foundation of any website. It helps visitors find information they are looking for, and it helps search engine crawlers determine what your website is all about.

Local SEO

Business listings in Google, Yahoo and Bing are an integral part of Local SEO. Information from these listings will show up in search engine results; such as your business name, address, phone number, hours of operation and ratings/reviews. Your business information will also appear in map results; which helps customers get directions to your business location. It is also important to add branding such as a company logo and photos. Other benefits include a valuable link to your website and the opportunity for customers to leave ratings/reviews of your business; which help improve your online reputation and local engagement.

As part of our Local SEO services, we verify and fully optimize your business listings in Google, Yahoo and Bing. These listings are crucial in generating local leads for small to medium sized businesses. Think of Local SEO as the modern day, internet version of the phonebook. Local listings are highly visible in search results when set up correctly.

One major benefit of an effective Local SEO strategy is an increase in both local brand presence and local traffic. Local traffic is customers who are willing to visit your business location. This allows you to make your sales pitch to them in person and build an important business relationship with them.

Organic SEO

Organic SEO involves generating content and new pages for your website in an effort to make it visible in organic search engine results for users searching for your services in areas outside of your primary location. Organic SEO is useful for businesses who target customers in other nearby cities or towns. Each of your chosen keyphrases will have it’s own specific “location page” within your website. Over time, these new location pages will gradually build visibility and ranking authority within Google, Yahoo and Bing. This will lead to users finding your website when searching for your services in or near their location; within your targeted markets.

Organic SEO is the most time-consuming and labor intensive aspect of our SEO services and can require a significant amount of time to become fully effective. It takes time for a website along with it’s pages to gain trust and authority from search engines, which makes organic SEO a long-term process with no end.

Citation & Inbound Link Building

Citation and inbound link building are an important component of an effective SEO campaign. A citation is an online reference to your business’s name, address and phone number. Sometimes citation info can also include business hours, website links and specific categories that your business is listed in.

Typically citation information for your business can be found in online directories such as Yelp, Manta, SuperPages, or FourSquare. Search engines use citation information displayed in these online directories as a reference to build trust and legitimacy with your business. Often times the information displayed in these directories is inaccurate, outdated or duplicated, which can damage the online reputation of your business and negatively affect your search engine visibility. Consistent citations in online listings and web directories are a key factor in local search visibility.

Citation building and optimization involves doing an audit of any existing online directories that list your business information and correcting them if necessary in order to ensure consistency. Our automated Web Directory Management process ensures that your business information is accurate and consistent across every listing we create.

The most important factor of citations is that your information matches EXACTLY everywhere it’s listed online. That means your business name, address, and phone number need to be 100% the same – everywhere.

We also build quality inbound links to your website from each and every online listing that we create for your business. Inbound links from citations help send more user traffic to your website and increase it’s authority and visibility within search engines.

Proven Results

Mid America Web Solutions has a proven track record of delivering effective and long-term improvements for local targeted keyword rankings, website traffic and conversion rates through our SEO services. There’s no better way to demonstrate our expertise than through one of our clients, Heartland Turf Farms, whose website currently ranks 1st when performing keywords searches for “sod in southern illinois” or “sod farm in southern illinois”.

We have worked with a wide range of clients over the years in various industries with similarly effective improvements and results. If you are in need of SEO services, we are confident that you will see results that will give your website the attention and recognition it deserves.

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SEO Plans

Lightweight

$225per month

  • 3 Targeted Keyphrases
  • Keyword Research
  • On-Page SEO
  • Content Copywriting & Optimization
  • Conversion Tracking
  • Verify Google Business Listing
  • Search Engine Ranking & Traffic Monitoring
  • Monthly Performance Reports

Heavyweight

$725per month

  • 10 Targeted Keyphrases
  • Keyword Research
  • On-Page SEO
  • Content Copywriting & Optimization
  • Blog Setup
  • Monthly Blog Posts
  • Conversion Tracking
  • Verify Google Business Listing
  • Inbound Link Building
  • Web Directory Management
  • Enhance 60+ Online Business Listings
  • Search Engine Ranking & Traffic Monitoring
  • Monthly Performance Reports

Ready To Get Started?