What is Local SEO and Why is it Important?


Local Search Engine Optimization (SEO) is a specialized type of online marketing. It is the process of making a business visible in local & organic search engine results for location-targeted search terms (such as: Plumber in Belleville IL or Attorney in O’Fallon IL). These locations are typically the markets in which a business provides products or services; including the city or town the business is located in and other nearby areas. Local SEO allows us to target nearby customers through geographical search terms. A local business will therefore be seen by customers searching for products or services offered locally to their area. This will allow a business to gain more targeted user traffic and increase sales.

When launching a new website, it is important to make local customers aware of it’s existence. Local SEO is one of the most effective ways to market your business online. Without it, a new website will be practically invisible.

These days people depend on the internet to find information about all types of products and services. It’s now the most common way that customers seek out local businesses and has far surpassed old media such as print yellow pages and other phonebooks. If your business isn’t found in local search results, you’ll miss out on new customers. Implementing our Local SEO strategies for your business can help you show up on the internet map for future customers to see!

The Benefits of Local SEO

Increased Visibility in Search Engines & Local Maps

Increased Local Organic Search Traffic to Website

Increased Targeted Leads from Local Customers

Increased Brand Awareness in Targeted Markets

Business Profiles in Top Listing & Directory Websites

Consistent Business Data Across Listing & Directory Websites

It is important to note that Local SEO is a long-term strategy and not a one-time fix. Local SEO campaigns must be continuously monitored, enhanced, and tweaked over time. This is due to fierce competition online and the fact that search engines like Google are constantly evolving and improving their complex algorithms.

All of our Local SEO work is done in-house and includes detailed reports and analysis. Our transparent approach means that you will always know exactly how well your campaign is performing. Our bottom line is: when your business succeeds, we succeed!

Get the facts about how Local SEO can help your company’s online presence


Local customers who use search engines and directories as their main way to find local business


Local searches that result in a phone call


Local mobile searches that result in an offline purchase


Local mobile searchers who look for business information (name, address or phone number)

Local SEO Case Studies

See how we help our clients gain more traffic and leads

Our Local SEO Strategies

Mid America Web Solutions utilizes the latest and most effective Local SEO strategies to increase the visibility of a business & website website to potential customers in your city & other targeted markets.

Location-targeted keyword strategy

Create content tailored for local customers

Develop geo-targeted website landing pages

Target local customers with unique website page titles & descriptions

Create customer call-to-actions on website

Post promos/specials to website & Google business listing

Optimize website page speed

Online review strategy & reputation management

Claim & Enhance Google and Bing business listings

Create business profiles on local listing & directory websites

Build links from local listing & directory websites

Identify & fix inaccurate business data on promiment listing sites

Frequently Asked Questions

How long does it take to see results?

Individual results are primarily based on market competition and chosen keywords. It also depends on your website’s situation and overall online presence prior to us starting work on your Local SEO campaign. Some businesses see results in 6 months or less while others may take up to 12 months.

Is Local SEO cheaper than PPC?

Yes, Local SEO provides much greater long term value. PPC is a short term quick method to obtain more traffic to your website but you’ll have to always pay for it. Local SEO takes time but generates authority for your website and long term growth.

Long term growth and organic visibility stays with the website as long as it is online, whereas PPC comes and goes depending on how much you’re willing to spend.

Do you provide a guarantee?

We guarantee that you’ll see improvement in your search engine rankings and organic website traffic. How much improvement will always depend on your industry and competition in your chosen market(s). We perform a thorough analysis to provide our clients with a timeframe of when to expect to see results. Local SEO involves a lot of tweaking and time investment to obtain results for each industry. We make it a priority to communicate with our clients at all times to keep them informed of of our progress. 100% transparency is the key to a successful relationship with our Local SEO clients.

Do you lock clients into contracts?

NO! The reason is simple, if we’re not getting the results you deserve, then why should you continue to pay for a service that isn’t working?

For this reason, we do month to month contracts from the start of a Local SEO campaign. You can cancel at anytime. But we can guarantee you that the results you start seeing will put you at ease to know that you’re seeing ROI as a result of our services.

Local SEO Plans & Pricing

Each Plan includes SEO services for 1 business location. Plan pricing may vary for multiple business locations.

No Contract or Setup Fee Required

**Website Content Updates Include: Text, PDF documents, Photo Galleries, Event Calendars, Promotions / Coupons

Ready To Get Started?