Social media is an important and advantageous tool for businesses and continues to increase in use as consumers move further away from using “traditional” forms of advertising such as print ads, newspapers and phone books. Social media marketing is a multi-tiered approach for attracting and retaining customers and is essential for any brand operating in the modern marketplace. Social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and many more give you the ability to reach your customer base in a variety of creative, interactive and highly effective ways.
Why is Social Media Marketing Important?
Businesses that use social media marketing
Social marketers who see improved website traffic
Users who access social media from a Mobile device
Mobile internet access used for social media purposes
Linking your website to any or all of these social media platforms allows word of mouth advertising and cross-promotional exposure to create awareness of your brand, resulting in increased sales. Social media not only increases loyalty to your customer base, but can inform customers of your latest incentives and promotions. It also provides a way to measure customer satisfaction. Integrating your website with applications like Facebook and Twitter allows you to post your messages via multiple platforms at once, saving you time while maximizing exposure for your brand.
Mid America Web Solutions provides social media marketing services for businesses looking to build brand awareness online and connect with potential new customers. Social media tools are an important aspect of marketing and provide a valuable way for companies to communicate and stay in touch with their clients. Consumers often research a business via it’s social media profile(s) to decide whether or not to shop from them and/or seek out the latest specials or promotions available.
Social media is the way of the modern world today, and if your business isn’t connecting with your audience through these important tools you could be losing valuable customers to your competitors. Allow our social media marketing experts to improve your social media presence and expand your business online.