Pay Per Click Campaigns
Is it competitive in your market? Are you competitors saturating the first page in search engine results? With Pay-Per-Click Campaigns (PPC) you can advertise your business at the top of the search engine results page! Your ads can be seen by hundreds, if not thousands of potential clients. As soon as we launch your campaign, you will start seeing focused traffic flowing to your website the very first day.
Pay-Per-Click is a service provided through Google AdWords. So if you’re wondering why we use this platform for PPC, it’s because every 2 out of 3 people searching on the internet use the Google search engine. They’re the biggest and the best – and that’s a fact, Jack! Click here to see for yourself…
How Pay-Per-Click Campaigns work:
- First, we’ll research competitors in your industry to see what PPC strategies are already in-play, on the field.
- Second, we will create multiple text advertisements to showcase your business and entice users to click.
- Then, we will develop a keyword bank, each keyword will activate it’s respective advertisement.
- When people search on Google using one of your keywords, that specific keyword will activate and display your ad in either the top three advertisement spots or down the right-hand side of the search results page.
And the best part of PPC advertising? You only pay when the user actually “clicks” on your ad (driving them to your website). The simple display of your ad (we call these “Impressions”) doesn’t cost you a dime. That’s free exposure for your company!
Is Pay-Per-Click right for you? Mid America Web can help you decide. PPC advertising allows you to drive focused traffic directly to your website (or landing page residing on your website) within a specific geographical radius. For instance, if your business is located in St. Louis, MO, PPC advertising would allow you to focus on specific markets in other parts of the country. PPC also gives business owners the opportunity to compete on the same level with large, big-box companies.