Digital Marketing & Website Care

What is Digital Marketing and Why is it Important?

digital-marketing-bricksDigital Marketing is the process of making a business & website visible in local (maps), organic, and paid search engine results for location-specific search terms (such as: Plumber in Belleville IL or Lawn Care in O’Fallon IL). These locations are typically the markets in which a business provides products or services; including the city or town the business is located in and other nearby areas. Digital Marketing allows us to target nearby customers through geographical search terms. A local business will therefore be seen by customers searching for products or services offered locally to their area. This will allow a business to gain more targeted user traffic to its’ website and increase sales. Digital Marketing can also include advertising on Facebook, reaching customers via email newsletters, and creating business profiles on prominent local directory/listing websites.

When launching a new website, it is important to make local customers aware of it’s existence. Digital Marketing is one of the most effective ways to market your business. Without it, a new website will be practically invisible.

These days people depend on the internet to find information about all types of products and services. It’s now the most common way that customers seek out local businesses and has far surpassed old media such as print yellow pages and other phonebooks. If your business isn’t found in local search results, you’ll miss out on new customers. Implementing our Digital Marketing strategies can help your business gain prominence online for future customers to see!

The Benefits of Digital Marketing

Increased Visibility in Search Engines & Local Maps

Increased Brand Awareness in Targeted Markets

Increased Local Search Traffic to Website

Increased Leads from Targeted Local Customers

It is important to note that Digital Marketing is a long-term strategy and not a one-time fix. Digital Marketing campaigns must be continuously monitored, enhanced, and tweaked over time. This is due to fierce competition online and the fact that search engines like Google are constantly evolving and improving their complex algorithms.

All of our Digital Marketing work is done in-house and includes detailed reports and analysis. Our transparent approach means that you will always know exactly how well your campaign is performing. Our bottom line is: when your business succeeds, we succeed!

Get the facts about how Digital Marketing can help your company’s online presence

64%

Local customers who use search engines and directories as their main way to find local business

76%

Local searches that result in a phone call

78%

Local mobile searches that result in an offline purchase

50%

Local mobile searchers who look for business information (name, address or phone number)

Digital Marketing Case Studies

See how we help our clients gain more traffic and leads

Our Digital Marketing Process

Mid America Web Solutions utilizes the latest and most effective Digital Marketing strategies to increase the visibility of a business & website to potential customers in your city & other targeted markets.

Digital Marketing is a process. Like building a website or building a house, Digital Marketing is a series of tasks that need to be completed. Below is a list of all the tasks associated with our Digital Marketing process.

Our first 14 tasks are the building blocks for your marketing campaign’s foundation. Then we move to our Ongoing Optimization Task. This is were we continue to optimize your online presence to further improve website traffic from Search Engines and lead conversions on the website.

Task #1

Local Search Audit

Task #2

Claim & Optimize Google, Bing & Yelp Business Listings

Task #3

Home Page Optimization

Task #4

Business Listings Audit

Task #5

Identify & fix inaccurate business data on prominent listing sites

Task #6

Create business profiles on local listing websites

Task #7

Location-Targeted Keyword Research & Strategy

Task #8

Competitive Analysis

Task #9

Set Up Location-Targeted Landing Pages

Task #10

Create Content Targeting Local Customers

Task #11

Optimize Website Page Speed

Task #12

Set Up Facebook Business Page*

Task #13

Set Up Google Ads Campaign*

Task #14

Online Review Monitoring

Task #15

Ongoing Optimization**

*Facebook for Business & Google Ads Campaigns: available only in Middleweight and Heavyweight Plans.

**Ongoing Optimization Tasks include:

  • Content Updates & Page Edits
  • Blog Management
  • Business Listings Management
  • Manage Promotions/Specials
  • Google Business Listing Management
  • Facebook Business Page Management
  • Google Ads Campaign Management
  • Conversion Tracking
  • Website Traffic Monitoring
  • Quarterly Performance Reports

We Include Website Care with Digital Marketing

wordpress-heartWebsites are no longer considered to be a “set it and forget it” part of your business. As technology evolves, website software is constantly being updated to make it more secure, faster, user friendly and more visible to search engines. Websites need to be updated just like your computer’s operating system or your smartphone software. Your website is a crucial part of your business and therefore requires extra care to make sure it continues to perform and function properly.

We offer Website Care for clients who simply do not have the time or technical knowledge to manage their WordPress website on a regular basis. Our services allow you to focus more on Your Time, Your Resources and Your Revenue Generating Opportunities without the headache of trying to manage the website yourself! You also won’t have the hassle of having your employees take their valuable time to learn how to make updates to your site (while on your dollar) when it can just be outsourced to us. We’re sure that you just want to get things done quickly so let us do the work for you!

Adding fresh content and information on a regular basis prevents your website from growing stagnant, improves your Digital Marketing, and helps keep users engaged when visiting and browsing the site. Websites that contain outdated content will only push clients away to your competitors. A website is a valuable marketing tool for your company and needs regular attention to help attract new customers and give them incentive to return.

In addition to keeping your website’s content and information updated, all of our website care plans include WordPress software updates, security monitoring, and daily backups. WordPress is a complex piece of software that needs regular updating in order to remain secure and to perform properly. Security patches are released frequently, and keeping WordPress updated is extremely important. Failure to install these updates can leave the site vulnerable to being hacked and put it’s security at risk. We do all of the technical work for you, giving you the peace of mind that your site will be operational 24/7 for your customers and users.

Website Care Included Services

Content Changes & Updates

Manage Photo Galleries

Blog Management

Manage Promotions/Specials

Event Calendar Management

Frequently Asked Questions

How long does it take to see results?

Individual results are primarily based on market competition and chosen keywords. It also depends on your website’s situation and overall online presence prior to us starting work on your Digital Marketing campaign. Some businesses see results in 6 months or less while others may take up to 12 months.

We perform a thorough analysis to provide our clients with a timeframe of when to expect to see results. Digital Marketing involves a lot of tweaking and time investment to obtain results for each industry. We make it a priority to communicate with our clients at all times to keep them informed of of our progress. 100% transparency is the key to a successful relationship with our clients.

Do you provide a guarantee?

Digital Marketing is not a guaranteed science. Our service is simply an agreement to provide work for your company’s website. Google changes their search engine ranking algorithms frequently, and those changes are trade secrets of Google. We will change our strategy as Google changes their algorithm, but we cannot predict the future of Digital Marketing or your future rankings on any search engine. (Beware – If someone else is guaranteeing you search engine rankings or results, you may not be talking to a Digital Marketing expert.)

Do you lock clients into contracts?

NO! The reason is simple, if we’re not getting the results you deserve, then why should you continue to pay for a service that isn’t working?

For this reason, we do month to month contracts from the start of a Digital Marketing campaign. You may cancel our service at anytime, or you can upgrade or down-grade from one monthly plan to another whenever you would like. You also get to keep all the work that was implemented.

Digital Marketing Plans & Pricing

Our Digital Marketing Plans are a series of clustered tasks that we complete each month to help you gain more website traffic and business leads. Your chosen plan will determine how many marketing tasks we complete each month. The more you spend, the more work we can do each month and the faster we can get you more customers. Each plan also includes a certain number of targeted cities and search keywords; determined by the objectives of your marketing strategy.

Each Plan includes services for 1 business location. Add $100/per month for each additional location.

Plans & Prices are for WordPress websites only.

No Contract or Setup Fee Required.

**Google Ads Campaign - Requires a minimum monthly Ad Spend budget of $200.

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