A good marketing consultant starts with questions, not a sales package. Who are your best customers? How do they find businesses like yours today? Where are your competitors showing up that you aren't?
From there, the job breaks into three parts:
Strategy. Deciding which channels fit your business. A roofer and a law firm shouldn't have the same marketing plan, and a business that gets most of its work from Google Maps shouldn't be spending its budget on Instagram.
Execution. Building the pages, managing the Google Business Profile, writing the content, and running the campaigns. Advice without follow-through doesn't move rankings.
Measurement. Tracking rankings, calls, and form fills so every month's decisions are based on real numbers, not guesses.
Some consultants only handle the first part and hand you a report. As a full internet marketing agency, we handle all three.
It's common for a small business to have one company for the website, a freelancer for social media, an ad platform rep calling every quarter, and a Google Business Profile nobody has touched in two years. Each piece works in isolation, and nobody is responsible for whether the whole thing produces leads.
Working with a single online marketing consultant fixes that:
Every plan is built from the services below. Most clients don't need all of them, and part of our job is telling you which ones you can skip.
Rank higher in Google for the services your customers are searching for. We handle keyword research, on-page optimization, technical fixes, and content. Learn more about our local SEO company.
For most local businesses, the three listings in the Google Maps box get the majority of the calls. We optimize and manage your Google Business Profile to help you show up there. More about local search marketing.
Your name, address, and phone number need to match everywhere they appear online. Inconsistent listings confuse customers and weaken your map rankings. More about business listing management.
Stay visible to past and future customers with consistent posting on the platforms your audience actually uses. More about social media management.
Your existing customer list is often your most profitable marketing channel. We build campaigns that bring past customers back and turn leads into jobs. More about email marketing.
When you need leads faster than SEO can deliver, we set up and monitor paid campaigns built around the searches that convert, so you're not paying for clicks that never call.
Useful articles that answer what customers ask before they hire, which builds trust and supports your rankings. For an example, read our guide on how to get more leads from Google Maps.
1. Visibility Snapshot. Before we recommend anything, we show you where you currently rank on Google and Google Maps compared with your closest competitors.
2. A Plan That Fits Your Budget. We recommend the channels most likely to produce leads for your type of business, in order of priority.
3. Consistent Execution. The work gets done every month. Local marketing compounds when it's done consistently.
4. Clear Reporting. You'll see rankings, traffic, and lead activity in plain language, along with what we're doing next and why.
Mid America Web has been helping businesses market themselves online since 1997. We're located at 4401 N. Belt West in Belleville, a few minutes east of downtown St. Louis, and we're a division of Compu-Type IT Solutions.
If you've been searching for a digital marketing expert near you, we work with businesses throughout the Metro East and St. Louis area, including O'Fallon, Edwardsville, Fairview Heights, Shiloh, Collinsville, and St. Louis, MO.
Being local matters. We know the market, we know who you're competing against, and you can reach a real person when you call.
Web Partners have access to all of the following services to enhance their web effectiveness.
Schedule a FREE consultation to discover how services can fit your businesses needs and budget.
Look for someone who asks about your business before recommending services, can show you where you currently rank, and reports on results you care about, like calls and form fills, rather than vanity numbers. A local consultant will also understand your market and competitors. If you're in the Metro East or St. Louis area, we're happy to talk it through with you.
A marketing consultant typically provides strategy and recommendations. An internet marketing agency does the hands-on work. Mid America Web does both: we build the plan as your digital marketing consultant, then our team carries it out.
No. Many clients start with one or two services, often Google Business Profile management and SEO, and add more once those are producing results. We'll tell you what's worth doing first.
It depends on the channel. Paid ads can generate leads within days. Google Business Profile improvements often show movement within a few weeks. SEO and content typically take three to six months to build meaningful momentum, but they keep producing results long after the work is done.
No. Our office is in Belleville, IL, but we work with businesses across the Metro East, St. Louis, and Southern Illinois. Many of our marketing services can also be delivered remotely.
