Local Search Marketing & Website Care

What is Local Search Marketing and Why is it Important?

local-search-marketingLocal Search Marketing is the process of making a business & website visible in local (maps), organic, and paid search engine results for location-specific search terms (such as: Plumber in Belleville IL or Lawn Care in O’Fallon IL). These locations are typically the markets in which a business provides products or services; including the city or town the business is located in and other nearby areas. Local Search Marketing allows us to target nearby customers through geographical search terms. A local business will therefore be seen by customers searching for products or services offered locally to their area. This will allow a business to gain more targeted user traffic and increase sales.

When launching a new website, it is important to make local customers aware of it’s existence. Local Search Marketing is one of the most effective ways to market your business online. Without it, a new website will be practically invisible.

These days people depend on the internet to find information about all types of products and services. It’s now the most common way that customers seek out local businesses and has far surpassed old media such as print yellow pages and other phonebooks. If your business isn’t found in local search results, you’ll miss out on new customers. Implementing our Local Search Marketing strategies can help your business gain prominence online for future customers to see!

Get a Free Website Diagnostic Report

Let us run a scan on the health of your company’s website and receive a report back within an hour that will let you know any top-level errors (if any) that we find from our scan.

Then, if you would like to schedule a free consultation, we can go over your website in more depth and discuss with you options for outranking your competition when people search for your product or service.

The Midamerica Web Team

The Benefits of Local Search Marketing

Increased Visibility in Search Engines & Local Maps

Increased Local Search Traffic to Website

Increased Targeted Leads from Local Customers

Increased Brand Awareness in Targeted Markets

Business Profiles in Top Listing & Directory Websites

Consistent Business Data Across Listing & Directory Websites

It is important to note that Local Search Marketing is a long-term strategy and not a one-time fix. Local Search Marketing campaigns must be continuously monitored, enhanced, and tweaked over time. This is due to fierce competition online and the fact that search engines like Google are constantly evolving and improving their complex algorithms.

All of our Local Search Marketing work is done in-house and includes detailed reports and analysis. Our transparent approach means that you will always know exactly how well your campaign is performing. Our bottom line is: when your business succeeds, we succeed!

Get the facts about how Local Search Marketing can help your company’s online presence


Local customers who use search engines and directories as their main way to find local business


Local searches that result in a phone call


Local mobile searches that result in an offline purchase


Local mobile searchers who look for business information (name, address or phone number)

Our Local Search Marketing Process

Mid America Web Solutions utilizes the latest and most effective Local Search Marketing strategies to increase the visibility of a business & website to potential customers in your city & other targeted markets.

Location-targeted keyword strategy

Create content tailored for local customers

Develop geo-targeted website landing pages

Target local customers with Google Ads

Create customer call-to-actions on website

Increase website visibility in organic search results

Optimize website page speed

Online review monitoring & reputation management

Setup Google and Bing business/map listings

Create business profiles on local listing websites

Build links from local business listings

Identify & fix inaccurate business data on promiment listing sites

We Include Website Care with Local Search Marketing

wordpress-heartWebsites are no longer considered to be a “set it and forget it” part of your business. As technology evolves, website software is constantly being updated to make it more secure, faster, user friendly and more visible to search engines. Websites need to be updated just like your computer’s operating system or your smartphone software. Your website is a crucial part of your business and therefore requires extra care to make sure it continues to perform and function properly.

We offer Website Care for clients who simply do not have the time or technical knowledge to manage their WordPress website on a regular basis. Our services allow you to focus more on Your Time, Your Resources and Your Revenue Generating Opportunities without the headache of trying to manage the website yourself! You also won’t have the hassle of having your employees take their valuable time to learn how to make updates to your site (while on your dollar) when it can just be outsourced to us. We’re sure that you just want to get things done quickly so let us do the work for you!

Adding fresh content and information on a regular basis prevents your website from growing stagnant, improves your Local Search Marketing, and helps keep users engaged when visiting and browsing the site. Websites that contain outdated content will only push clients away to your competitors. A website is a valuable marketing tool for your company and needs regular attention to help attract new customers and give them incentive to return.

In addition to keeping your website’s content and information updated, all of our website care plans include WordPress software updates, security monitoring, and daily backups. WordPress is a complex piece of software that needs regular updating in order to remain secure and to perform properly. Security patches are released frequently, and keeping WordPress updated is extremely important. Failure to install these updates can leave the site vulnerable to being hacked and put it’s security at risk. We do all of the technical work for you, giving you the peace of mind that your site will be operational 24/7 for your customers and users.

Frequently Asked Questions

How long does it take to see results?

Individual results are primarily based on market competition and chosen keywords. It also depends on your website’s situation and overall online presence prior to us starting work on your Local Search Marketing campaign. Some businesses see results in 6 months or less while others may take up to 12 months.

We perform a thorough analysis to provide our clients with a timeframe of when to expect to see results. Local Search Marketing involves a lot of tweaking and time investment to obtain results for each industry. We make it a priority to communicate with our clients at all times to keep them informed of of our progress. 100% transparency is the key to a successful relationship with our clients.

Do you provide a guarantee?

Local Search Marketing is not a guaranteed science. Our service is simply an agreement to provide work for your company’s website. Google changes their search engine ranking algorithms frequently, and those changes are trade secrets of Google. We will change our strategy as Google changes their algorithm, but we cannot predict the future of Local Search Marketing or your future rankings on any search engine. (Beware – If someone else is guaranteeing you search engine rankings or results, you may not be talking to a Local Search Marketing expert.)

Do you lock clients into contracts?

NO! The reason is simple, if we’re not getting the results you deserve, then why should you continue to pay for a service that isn’t working?

For this reason, we do month to month contracts from the start of a Local Search Marketing campaign. You may cancel our service at anytime, or you can upgrade or down-grade from one monthly plan to another whenever you would like. You also get to keep all the work that was implemented.

Local Search Marketing Plans

Plans & Prices are for WordPress websites only.

**Google Ads Campaign - Requires a minimum monthly Ad Spend budget of $200.

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