SEO Case Study: Hancock Irrigation Services

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Mid America Web Solutions began working with Hancock Irrigation Services in 2015; shortly after they opened for business. Hancock Irrigation provides irrigation system installation and repair services to the St. Louis Metro East area, including the cities of O’Fallon, Belleville, Fairview Heights, and Columbia.

After developing a responsive/mobile-friendly website for Hancock Irrigation, we started work on a Local SEO campaign in January 2017.

Due to the highly seasonal nature of their business, their largest amount of website traffic comes in the early spring months and the months leading up to winter as their customers are looking for irrigation system winterization services. With their primary focus being on irrigation system installation, this client sees their greatest year-over-year gains in spring, summer, and early fall.

Our Approach

  • Mobile Website Optimization
  • Keyword Research
  • Audit Existing Business Listings
  • Claim, Correct & Enhance Listings
  • Build New Listings
  • Online Customer Review Strategy
  • Monthly Blog Postings
  • Manage Google My Business (GMB) Listing
  • Post Specials & Promos on GMB Listing

Our Results

From January 1st, 2017– November 30th, 2017, Mid America Web Solutions was able to accomplish the following results in comparison to the same period in 2016.

  • Increase overall organic search traffic sessions
  • Increase organic search traffic sessions from Google
  • Increase organic mobile search traffic sessions
  • Increase organic traffic sessions from a targeted market (Belleville, IL)
129.82%

Increase in Overall Organic Search Traffic

153.16%

Increase in Organic Search Traffic from Google

46.74%

Increase in Mobile Organic Search Traffic

353.97%

Increase in Organic Traffic From Targeted Market
(Belleville, IL)

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