SEO Case Study: Human Support Services

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Mid America Web Solutions has hosted and maintained a website for Human Support Services since 2014. Located in Waterloo, Illinois, Human Support Services (HSS) provides high quality, comprehensive services to Monroe County residents with mental health, developmental disabilities and substance abuse needs.

HSS approached Mid America Web Solutions in September 2016 to discuss their interest in driving more local traffic to their website via the Google search engine. We developed a customized SEO plan to help them meet their goals and objectives.

Our Approach

  • Mobile Website Optimization
  • Keyword Research
  • Audit Existing Business Listings
  • Claim, Correct & Enhance Listings
  • Remove Duplicate Listings
  • Build New Listings
  • Monthly Blog Postings
  • Manage Google My Business (GMB) Listing
  • Post Specials & Promos on GMB Listing

Our Results

From January 1st, 2017– November 30th, 2017, Mid America Web Solutions was able to accomplish the following results in comparison to the same period in 2016.

  • Increase overall organic search traffic sessions
  • Increase organic search traffic sessions from Google
  • Increase organic mobile search traffic sessions
  • Increase organic traffic sessions from city of location (Waterloo, IL)
  • Decrease bounce rate of website blog
54.79%

Increase in Overall Organic Search Traffic

68.48%

Increase in Organic Search Traffic from Google

2279.63%

Increase in Mobile Organic Search Traffic

69%

Increase in Organic Traffic From City of Location
(Waterloo, IL)

56%

Decrease in Bounce Rate of Website Blog

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