SEO Case Study: Human Support Services | Mid America Web Solutions

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Mid America Web Solutions has hosted and maintained a website for Human Support Services since 2014. Located in Waterloo, Illinois, Human Support Services (HSS) provides high quality, comprehensive services to Monroe County residents with mental health, developmental disabilities and substance abuse needs.

HSS approached Mid America Web Solutions in September 2016 to discuss their interest in driving more local traffic to their website via the Google search engine. We developed a customized SEO plan to help them meet their goals and objectives.

Our Approach

Mobile Website Optimization
Keyword Research
Audit Existing Business Listings
Claim, Correct & Enhance Listings
Remove Duplicate Listings
Build New Listings
Monthly Blog Postings
Manage Google My Business (GMB) Listing
Post Specials & Promos on GMB Listing

Our Results

From January 1st, 2017– November 30th, 2017, Mid America Web Solutions was able to accomplish the following results in comparison to the same period in 2016.

Increase overall organic search traffic sessions
Increase organic search traffic sessions from Google
Increase organic mobile search traffic sessions
Increase organic traffic sessions from city of location (Waterloo, IL)
Decrease bounce rate of website blog

54%

Increase in Overall Organic Search Traffic

68%

Increase in Organic Search Traffic from Google

2279%

Increase in Mobile Organic Search Traffic

69%

Increase in Organic Traffic From City of Location
(Waterloo, IL)

56%

Decrease in Bounce Rate of Website Blog

View Full SEO Report (Google Analytics PDF)